organizedworx

This was an especially fun client to work with because it was my family. They were launching a new cleaning and organization company and gave me a simple creative brief: refreshing, relaxing, zen, and clean. I started by exploring a color palette, though my first attempt leaned a little too corporate. After taking their feedback, I came back with the palette you see here, which felt much more approachable and aligned with the brand.

With the colors locked in, I turned my attention to the typography. I paired rounded corners with clean, structured edges to strike a balance between playful and organized. It felt like the perfect reflection of the brand's personality, and we were both thrilled with the final result.